Welcoming National Customer Day Differently, Bank OCBC NISP Encourages the Public to Enhance Digital Literacy through #LawanTipu20nline Movement

3 Sep 2020

 

  • Changes in people’s behavior in utilizing digital channels have boosted the transaction volume of Bank OCBC NISP's e-channel by 69% YoY in June 2020
  • During the next normal era, adaptation towards behavioural shifting and innovation in banking services must be followed by digital literacy education, so that customers could perform safe and comfortable digital banking transactions

 

Jakarta, September 3rd 2020 – Welcoming National Customer Day 2020, Bank OCBC NISP launch a movement #LawanTipu2Online, an education literacy program as part of Bank’s commitment to increase awareness as well as assisted and empowered customers to be able maximize digital channels as a way to do financial transaction safely and comfortably. In addition, this effort is also part of the Bank’s appreciation towards customer’s support and loyalty in trusting Bank OCBC NISP’s products and services. 

 

Celebrating the National Customer Day with 'Customer Service Innovation in the New Normal Era' as the themed, Bank OCBC NISP represented by Andrae Krishanawan, Director would like to express Bank’s appreciation and gratitude to their loyal customers for trusting Bank OCBC NISP for their financial transaction and management needs.

 

"As part of our appreciation, we would like to celebrate this event differently, by using the opportunity to educate our customers by sharing a comprehensive knowledge sharing in a sustainable manner.  Hence, this is also one of our way to assist our customers new habit during this COVID 19 era when transacting using digital channels become important whether for personal and business usage. With the enthusiasm, support and trust from our customers, we keep on motivating ourselves to keep moving forward, providing banking service innovations according to customer needs and provide WOW experience, exceeding customers’ expectations. Not only providing a trustWorthy, respOnsive and Warm (WOW) services, we are also committed to increase customers’ digital literacy to wider audience so they are able to be smarter, vigilant and aware of various kinds of cyber-crimes," said Andrae Krishnawan - Director of Bank OCBC NISP.

 

The COVID-19 pandemic has transform most of Indonesians  to become an active internet users. The Ministry of Communication and Information Technology of the Republic of Indonesia told that the pandemic has increasing the number of Indonesia’s internet user up to 40%, and the access which is usually dominated from office areas are now also dominated by the residential areas. Furthermore, during this transitional of Large-Scale Social Restriction (PSBB) where people’s mobility are still being limited, the use of digital platforms has become part of the people's lifestyle and necessity to perform regular activities such as daily needs shopping and online transaction banking.

 

At Bank OCBC NISP, this behaviour shifting could be seen from the utilisation of digital channels by customers, specificly on the ONe Mobile usage for individual customers and Velocity@OCBCNISP for business customers. Bank OCBC NISP responded positively towards the shifting behaviour by presenting convenient and customer friendly innovative  solutions.  Throughout the limited mobility phase, Bank’s e-channel has grown significantly, starting from the number of users, frequency of transactions and transaction value. Overall, the transaction value on Bank OCBC NISP's e-channel increased 69% YoY until June 2020. Total internet banking and ONe Mobile (mobile banking from Bank OCBC NISP) user has increased by more than 45% YoY. Transaction value at ONe Mobile increased by two times, while the frequency grew by 69%.

 

"The adaptation of digital channel penetration is already in line with Bank Indonesia’s focus in increasing digital literacy to support digital transformation and Indonesia's economic growth. Digital financial literacy is the responsibility of all financial industry players, including Bank OCBC NISP. The adaptation of digital channel’s penetration must be followed with the continuous digital literacy education to the public. Through the National Customer Day and as part of the  continuation of the bank's efforts to encourage the public to #StaySafe from COVID-19 by maintaining physical activities and mental health and #StaySafe towards their financial security through #SAVE20 campaign; Bank OCBC NISP would also like to encourage people to be more careful, smart and vigilant in conducting online transactions safely, be aware of the potency of cyber-crime through the #LawanTipu2Online movement," added Andrae.

 

Bank OCBC NISP is committed in ensuring Bank’s security systems in order to provide excellent banking services to customers. Bank OCBC NISP is committed in safeguarding customers’ data and confidential information as priority, and never asks for customer confidential data/information including PIN, One Time Password (OTP) sent by the Bank via SMS/email, User ID, Password, Card Verification Value (CVV), the 3-digit number on the back of the Credit Card/ATM Card for any reason. However, this commitment alone are not enough. It must be followed with customer’s understanding and vigilance in carrying out transactions and safeguarding their personal information. Thus, through the #LawanTipu20nline movement, Bank OCBC NISP hopes educational programs will help customer to  identify and prevent various cyber-crimes. Bank OCBC NISP would also remind about the importance of maintaining and not providing personal information/data to anyone in the midst of increasing use of online transactions.

 

Bank OCBC NISP actively distributes digital literacy educational materials to customers via e-mail and WhatsApp Blast. Furthermore, series of educational materials can be easily accessed by the public through Bank’s various digital channels, such as www.ocbcnisp.com, Instagram @ocbc_nisp and Bank Bank OCBC NISP’s YouTube channel.

###

 

About Bank OCBC NISP

Bank OCBC NISP was established in Bandung in 1941 under the name Nederlandsch Indische Spaar en Bank Deposit. As per March 31st, 2020, Bank OCBC NISP serves its customers through 269 office networks in 57 cities in Indonesia, equipped with 644 Bank OCBC NISP ATM units that can be accessed in more than 190,000 ATM networks in Indonesia, as well as connected with more than 760 OCBC ATM networks Groups in Singapore and Malaysia. Bank OCBC NISP also serves its customers through digital channels, including mobile banking and internet banking, both for individual and corporate. Bank OCBC NISP is one of many banks with the highest credit ratings in Indonesia, with idAAA (stable) rating from PT Pemeringkat Efek Indonesia (PEFINDO) and AAA(idn)/stable from PT Fitch Ratings Indonesia.



Bank OCBC NISP

Corporate Communication Division

OCBC NISP Tower, Jl Prof Dr Satrio Kav 25, Jakarta 12940

Tel:  021- 25533888;  Fax:  021-57944000

corporate.communication@ocbcnisp.com

Website : www.ocbcnisp.com

Aleta Hanafi                                            
Division Head                                                   
aleta.hanafi@ocbcnisp.com,                       
Mobile: 62-8119860068
                                   

Duhita Rahma Mahatmi (Gandis)
Public Relations & CSR
duhita.mahatmi@ocbcnisp.com
Mobile: 62-8111071069


Masniar Hutajulu
Public Relations
masniar.hutajulu@ocbcnisp.com
Mobile: 62- 85218211636

 

 

Berita untuk inspirasi

Baca
RUPST 2024 OCBC Indonesia

Event - 18 Mar 2024

OCBC’s 2024 Annual General Meeting of Stakeholders “More Resilient and Go Far Beyond with Sustainable Business Practice”

Baca
Opening Ruang Kreasi OCBC

Event - 1 Mar 2024

Luncurkan Creative Hub Ruang Kreasi, OCBC Dukung UMKM #BeraniNaikLevel dengan Memfasilitasi Kreativitas Marketing dan Digital

Lihat Semua