IdeatiON 2021

    Why Join Ideation 2021?

    Meet The Judges

    The Important Dates & Schedule

    How To Join?


Educating Indonesia’s youngest generation :

Building financial literacy into early childhood education


IdeatiON is an annual competition by Bank OCBC NISP for Indonesian students who are ambitious and determined to ignite and express their original and finest ideas, in the hope to make Indonesia better by becoming more literate financially and ultimately achieve financial freedom.


Bank OCBC NISP believes that we must take active participation in encouraging better economic and financial quality in Indonesia and that we must start as early as possible.

Through IdeatiON participants will be able to grow and develop their ideas into a more comprehensive and effective solutions.

The top 10 selected Teams will have the opportunity to :

  • Be coached by consultants and subject matter experts from various fields
  • Network with entrepreneurs who win OCBC NISP Ventura’s Gotcha challenge
  • Get internships opportunity at OCBC NISP


Win the prizes:

  • 1st  Winner          : IDR 35.000.000
  • 2nd Winner          : IDR 25.000.000
  • 3rd  Winner          : IDR 20.000.000


5 additional gadgets out for grab for various contest winners during the workshop


January 18th 2021 – March 26th 2021

Kick off Registration IdeatiON 2021


February 11th – March 26th, 2021

Virtual Road to IdeatiON (RIDE) 2021 is a series of virtual workshop where all the participants will be equipped with knowledge, information and tips and trick on how to participate in IdeatiON 2021. RIDE will be divided into 3 different virtual session with schedules:


February 11th, 2021

Virtual Road to IdeatiON Session I


February 25th, 2021

Virtual Road to IdeatiON Session II


March 11th, 2021

Virtual Road to IdeatiON Session III


March 26th, 2021 at 23.59

Deadline for 3 Minutes Video Submission


April 4th, 2021

Top 10 Teams Announcement


April 19th, 2021

IdeatiON 2021 Day 1 - Virtual Workshop


April 20th, 2021

IdeatiON 2021 Day 2 - Virtual Workshop


April 21st, 2021

IdeatiON 2021 Day 3 - Virtual Workshop


April 22nd, 2021

IdeatiON 2021 Final Presentation

Register your team at:



Participants criteria:

  • Indonesian citizens
  • Registered as active students in a University/College
  • Team consists of 3 – 4 members


Explain your ideas in a form of video (max. 3 minutes) with the theme:

“Educating Indonesia’s Youngest Generation: Building Financial Literacy Into Early Childhood education”


Upload your video to YouTube with the title:

Children Finlit IdeatiON 2021 – [Your Team Name] #OCBCNISP #IdeatiON2021 #TAYTB


Submit your video link to the registration form and wait for the confirmation email.


See you at IdeatiON 2021!


01 Can participants submit solutions that have previously been competed?

No, solutions that have been competed before in other competitions, previous IdeatiON or other publications are not allowed to take part in IdeatiON 2021.


02 Is Virtual Road to IdeatiON 2021 mandatory?

The Virtual Road to IdeatiON 2021 event is not mandatory, however we strongly encourage all participants to join our Virtual Road to Ideation 2021 activities. Apart from getting more comprehensive information and knowledge about IdeatiON 2021, participants can also collect points to get Influencer Challenge prize.


03 What kind of solutions are you looking for?

We are looking for an original, effective, applicable and bring positive impact to Indonesian youth.


04 Where participants can submit their video link?

The form for participants to submit their video link will be given to them via email from our organizer, once the participant successfully registered their team.


05 Who are ‘children’ In the context of this competition?

We believe that learning about money and instilling responsibility towards financial management needs to be introduced as early as possible. Hence, we are looking at introducing financial literacy to children starting in the age between 4 – 10 years old.


06 Is there anything else that the participants need to know?

All terms and conditions and further information of IdeatiON 2021 can be reviewed at Handbook IdeatiON 2021.

Pramukti Surjaudaja

Pramukti Surjaudaja

Presiden Komisaris


Warga Negara Indonesia, 56 tahun
Domisili: Jakarta, Indonesia
Presiden Komisaris Bank OCBC NISP sejak 16 Desember 2008.

Riwayat Pekerjaan

1987–1989: Executive Trainee Daiwa Bank (sekarang Resona Bank) New York, London dan Tokyo.
1989-1997: Direktur Bank NISP
1997–2000: Komisaris Bank OCBC Indonesia.
1997–2008: Presiden Direktur Bank NISP.
2005–sekarang: Non-executive and Non-independent Director OCBC Bank Singapura

Riwayat Organisasi

Saat ini menjabat berbagai posisi senior di asosiasi bisnis, universitas dan badan sosial pendidikan.

Riwayat Pendidikan

Mengikuti Program di berbagai universitas terkemuka, SESPIBI XVI (Sekolah Staff Pimpinan Bank Indonesia), dan program beasiswa bidang International Relations di International University of Japan, Jepang. Memperoleh gelar MBA di bidang Perbankan dari Golden Gate University, USA (1987) dan Bachelor di bidang Perbankan dan Keuangan dari San Francisco State University, USA (1985).


Best CEO Award 2004 – Majalah SWA.
Best CEO Award 2006 – Majalah Business Review.
Most Prominent banker Award 2006 – Majalah Investor.
Outstanding Entrepreneur Awards 2008 – Asia Pasific Entrepreneurship.

Riwayat penunjukan sebagai Anggota Dewan Komisaris

Penunjukan pertama kali: 2008.
Penunjukan kembali: 2011, 2014 dan 2017.