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Through #BeraniCuan campaign, Bank OCBC NISP presenting an innovation that allowing millennials to easily, precisely and affordably invest through ONe Mobile application and having an investment conversation with Rachel
Jakarta, Februari 12th, 2020 – Promoting investment trend among millennials, Bank OCBC NISP launches #BeraniCuan campaign to present an edgy education approach about investment, suited with millennial’s language and lifestyle. This #BeraniCuan campaign based on the data that shows about the knowledge and the number of Indonesia's millennial who invest is remain quite low.
The survey result shows that about 69% of millennials still do not have an investment strategy[1]. Furthermore, there are only 2% of total Indonesia’s millennials who are interested in having investment[2].
Head of Strategy and Innovation Bank OCBC NISP, Ka Jit said, "as the generation who are accounted to almost 1/3 to a total population of Indonesia, it is important for millennial to increase knowledge and take action to invest for their future. This has prompted Bank OCBC NISP to launch the #BeraniCuan Wealth Management campaign which comes with an edgy education approach according to their language and lifestyle. Therefore, Bank OCBC NISP wants to invite millennial to make investment as part of their lifestyle and allocate their income for investment, start from 10%."
#BeraniCuan campaign are presenting a lifestyle approach collaborating with many successful local young fashion designers in Indonesia to launch their #BeraniCuan fashion collections, such as, Danjyo Hiyoji and AMOTSYAMSURIMUDA.
Danjyo Hiyoji and AMOTSYAMSURIMUDA shared the same interest with the Bank OCBC NISP to encourage millennials creating positive new trends by investing. "Through #BeraniCuan fashion collection, we, altogether with Bank OCBC NISP, wants to invite millennials to dare to move forward to realize all of their aspirations by making investment be the part of their lifestyle. We hope that the collections we present will not only make millennial looks good and confident, but also inspire them to start investing," said Danjyo Hiyoji and AMOTSYAMSURIMUDA.
Through #BeraniCuan campaign Bank OCBC NISP also introducing the Wealth Management innovation as the solution to proper investment aligned with the needs of millennials. Bank OCBC NISP presents “RACHEL” Reach Your Life Goals), a smart chatbot innovation as financial buddy on www.taytb.com/rachel, who are ready to help millennials to reach their aspirations through investment. Rachel will provide information about investment products that suited to the users’ profile, including various tips in running it.
Millennials also able to invest easily and affordably through ONe Mobile application from Bank OCBC NISP, with the investment started from Rp100.000. “Bank OCBC NISP’s investment enables millennial to invest easily, precisely and affordably with the ONe Mobile application. ONe Mobile also helps them to monitor and manage investments easily. By this, investing is expected to be part of the millennials’ lifestyle. With our various innovations, we want millennials to be brave enough to raise mutual funds for the future or dare to support the country by buying bonds. So, they become the #BeraniCuan generation," said Ka Jit.
This #BeraniCuan event is supported by Martha Tilaar and also Prambors. The #BeraniCuan collection in collaboration with Bank OCBC NISP with Danjyo Hiyoji and AMOTSYAMSURIMUDA will be exhibited at M Bloc Space, South Jakarta starting on Wednesday, February 12, 2020. Available on Blibli.com, this #BeraniCuan fashion collections will contain excitement that encourage millennials to #BeraniCuan by starting to invest.
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Overview of Bank OCBC NISP
Bank OCBC NISP was established in Bandung in 1941 under the name Nederlandsch Indische Spaar en Bank Deposit. By the end of 2019, Bank OCBC NISP serves its customers through 283 office networks in 57 cities in Indonesia, equipped with 669 Bank OCBC NISP ATM units that can be accessed in more than 195,300 ATM networks in Indonesia, as well as connected with more than 766 OCBC ATM networks Groups in Singapore and Malaysia. Bank OCBC NISP also serving its customer through various digital channel, the mobile banking and internet banking—both for individual and corporate customers—. Bank OCBC NISP received an idAAA (stable) rating from PT Pemeringkat Efek Indonesia (PEFINDO) and AAA (idn) / stable from PT Fitch Ratings Indonesia.
Overview of #BeraniCuan
#BeraniCuan is a movement brought by Bank OCBC NISP which aims to empower millennials spirit to get better in financial management. ‘From Saving to Investing’, as a commitment that investing can be useful for the long-term periods for millennials. Starting from Rp100,000.00, users can invest through ONe Mobile. (website: https://www.taytb.com/beranicuan)
Overview of “Rachel”
Bank OCBC NISP also introduced "Rachel" which is a smart chatbot of digital platform innovation who plays a role as millennials’ Financial Buddy that can help them to achieve their life goals. Rachel will provide information about investment products that suited to their users’ profile, including various tips in running it. (website: https://www.taytb.com/rachel)
[1] https://tirto.id/mengapa-generasi-milenial-sulit-mengelola-keuangan-eeDV
[2] Indonesia Millenial Report 2019 - IDN Research Institute
Bank OCBC NISP
Corporate Communication Division
OCBC NISP Tower, Jl Prof Dr Satrio Kav 25, Jakarta 12940
Tel: 021- 25533888 ; Fax: 021-57944000
corporate.communication@ocbcnisp.com
Website : www.ocbcnisp.com
Aleta Hanafi Duhita Rahma Mahatmi (Gandis) Masniar Hutajulu
Division Head Public Relations & CSR Public Relations
aleta.hanafi@ocbcnisp.com, duhita.mahatmi@ocbcnisp.com masniar.hutajulu@ocbcnisp.com
Mobile: 62-8119860068 Mobile: 62-8111071069 Mobile: 62-8118439880
