Supporting MSME to Grow Business, and Bank OCBC NISP Provides Digital Marketing Solutions for Nyala Bisnis Customers

2 Jul 2021—Influencers Platform Service— support Bank OCBC NISP’s Nyala Bisnis Customers to #GoFarBeyond, develop business using social media influencers to promote their products on social media

Jakarta, Juli 2nd, 2021 – Bank OCBC NISP and collaborates to assists the Bank’s Nyala Bisnis customers who aim to grow and expand its business capacity—especially related to marketing— by utilizing influencer services on social media. This collaboration broadens Bank’s digital solution support given to Bank’s Nyala Bisnis customers to further expand their business as the extra benefit.

As the biggest digital market in Southeast Asia, Business actors in Indonesia realize that they must utilize digital marketing including social media to go far beyond expanding their business market. During this Covid-19 pandemic, as shown by the Sea Insight survey where as many as 64% of entrepreneur respondents are increasingly adaptive to using social media . The use of social media become the most favourable strategy by MSME actors to not only survive, but also to go far beyond amidst the weakening of people's purchasing ability.

In the other hand, the use of social media and marketing technique is rapidly developed. One of the emerging activities that being favored is influencer marketing. The presence of influencers with a wide range of influence is expected to support business actors to grow brand awareness, create a brand image, increase trust, and reach more consumers at a more affordable cost.

“The partnership with is a concrete step of the Bank OCBC NISP in supporting Nyala Bisnis customers, most of whom are MSME business actors in Indonesia. We see the needs of Nyala Bisnis customers not limited to transaction or funding. Beyond all that, Bank OCBC NISP provide comprehensive solution through three main pillars, namely; Manage to assist customers manage their personal and business finances, Grow as financial solutions and extra benefits of digital solutions to help customers grow their businesses, and Live as a support to accommodate their both business and personal life.Through these digital solutions’ extra benefits, Nyala Bisnis customers can utilized variety of the best digital products and services, including from to be more focused on running and growing their business.” stated Chinni Yanti Tjhin, Retail Proposition Head Bank OCBC NISP.

Extra Benefit Digital Solution provided by Nyala Bisnis through Marketing Influencer Platform is through the form of Nano KOL support in large quantities which can be used for campaigns that require vast movement. Promotions with influencer services from will be processed transparently, simply, quickly and the team will help direct the target audience more effectively. Thus, Nyala Bisnis customers can promote their products to the right market with a more efficient budget.

“Share the same vision and passion with Bank OCBC NISP to advancing Indonesia’s economy through MSMEs development, especially during this pandemic situation, commit to help MSME business actors to run digital promotion with a fast and safe process.” Alex Wijaya, Business Director Famous Allstars ended.

Overview of Bank OCBC NISP
Bank OCBC NISP was established in Bandung in 1941 under the name Nederlandsch Indische Spaar en Deposito Bank. As of March 31, 2021, Bank OCBC NISP served customers through 235 office networks in 57 cities in Indonesia, equipped with 561 Bank OCBC NISP ATM units that can be accessed at more than 100,000 ATM networks in Indonesia, as well as connected to more than 640 OCBC ATM networks. Group in Singapore and Malaysia. Bank OCBC NISP also serves customers through various digital channels, including mobile banking and internet banking – both for individuals and corporations. Bank OCBC NISP is one of the banks with the highest credit ratings in Indonesia, namely idAAA (stable) from PT Pemeringkat Efek Indonesia (PEFINDO) and AAA (idn)/stable from PT Fitch Ratings Indonesia.


Corporate Communication Division

OCBC NISP Tower, Jl Prof Dr Satrio Kav 25, Jakarta 12940

Tel: 021- 25533888; Fax: 021-57944000

Website :

Aleta Hanafi
Division Head,
Mobile: 62-8119860068
Duhita Rahma Mahatmi (Gandis)
Corporate Communication Head
Mobile: 62-8111071069
Masniar Hutajulu
Corporate Communication
Mobile: 62- 85218211636

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